3 reasons why email automation boosts your Studio performance

Which are the targets of our automated emails?

First, if you have decided that your clients should not receive our newsletters, be assured they won't. However, if you have authorized us to send marketing emails, these are targeting clients for whom we have produced messages, and who are passives or promotors. (depending on the Net Promoter Score they have allocated). The retained clients and the ones who subscribed to Studio services represent the rest of the target.

Reason n°1 – More efficient sales teams thanks to a better follow up.

Our digital marketing policy enables us to take care of our audience. Far from aggressive processes, we are at the opposite of «hunting» methods dedicated to sell at all costs. The recipients of our emails are carefully chosen, and some can be prioritized according to the themes of pre-established scenarios.

Reason n°2 – Customization and an extensive targeting to enhance loyalty

The behavior of each client is examied with care to re-calibrate campaigns according to the witnessed results. Our teams can intervene with greater precision thanks to their extensive knowledge of the client's profile.

The forms integrated to the various contents shared with your clients contribute to enrich the harvested data and enable us to upgrade the targeting and customization of the following subjects to be sent. In the firing line, a sublimed client experience: make your clients feel that they are unique contributes to their retention, and that's a win-win.

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Reason n°3 – An everlasting story

Our digital marketing gives us the opportunity to take our time. The bond that we have with your clients is gently cultivated over months. Their needs remain at the center of the story, and our relationships are nurtured thanks to marketing automation, which raises awareness little by little about the stakes of messages updating. We tend to give worth first, to sell at the right time after that.

That's the reason why time is an unquestionable asset. It offers the opportunity to adjust our segmentation throughout the implemented scenarios and the relationship with your clients, as a good wine improves with time.

Reach our goal gently with a straightforward protocol.

«It’s always the same movements. First the left leg, always. Sock, shoe. Then the right leg». Just like the famous French soccer player Zinedine Zidane who revealed the secret of his mental preparation, the Studio also has its ritual for email automation. It surely is less graphic, but not less efficient!

• We identify key topics and establish the corresponding arguments
• A content that we wish qualitative is produced
• The target is defined
• The scenario and its automation are programmed
• The activity is monitored: which contact has opened the email, has clicked, or hasn’t done any of these actions
• This is not (yet) time to sell, we offer extensive worth
• We present our offer to your client when he is identified as ready to make a purchasing decision.

The fact that our email marketing relies on targeted scenarios, sent at the right time to the right contact thanks to automated processes, makes it the key tool to achieve client retention. This soft marketing gives them access to an ultra-personalized experience. The acquired knowledge strengthened by each contact with them, sets the updating of their messages as a reflex. At the end of this virtuous chain, are your Studio turnover and your clients’ satisfaction being boosted.

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