| Context / Values / Target / Objectives | The aim is to mainly appeal to families, of all types and all budgets. At the same time, we need to provide essential practical information and immediately immerse them in the atmosphere of the park. |
| Some keywords | Nature - Animals - Change of scenery - Unforgettable experience - Friendliness - Leisure |
| Voice-over: Tone and style | The tone is relaxed and the hostess welcomes us, as if she were speaking to us directly. |
| Music: Atmosphere and style | The sound must completely immerse the caller in the atmosphere of the place and suggest that we have just opened a door in the middle of an animal park. |
| Technical requirements | You also need to be able to be connected to the teams. |
| Scenario | Give practical information while making people want to come. |
| Typology | IVR with 3 choices of 1'14 + sub-menu. |
| Editorial designer / Sonic consultant? | Myriam FOUQUET |
| Sound engineer | Aline VAUTRIN |
| Voice-over | Rae |
| Music | African-sounding music, with drumbeats and added animal sound effects.
12176 The Rainmaker Hans Zimmer Commercial Music |
| Context / Values / Target / Objectives | We address a very varied patient base in terms of age, origin and needs. We wish to demonstrate both that we are committed to taking into account each particular case, that we have several specialties available (including alternative medicine) and above all, that we place their well-being before our profitability. |
| Some keywords | Trust - Humanity - Empathy - Professional ethics - Originality |
| Voice-over: Tone and style | Feminine voice, warm and reassuring, sincere and authentic, with a touch of optimism. |
| Music: Atmosphere and style | Soft and soothing, minimalist which, if possible, evokes a notion of health. |
| Technical requirements | Generic welcome for everyone which must remain relatively short. |
| Scenario | Inspire confidence in the professional yet relaxed care of all patients. |
| Typology | Welcoming message of 29'. |
| Editorial designer / Sonic consultant? | Myriam FOUQUET |
| Sound engineer | Lilian ROTA |
| Voice-over | Katia |
| Music | Music from a well-known medical series which induces a relentless search for a diagnosis, with humor.
11868 Dr House The Drapper´s Commercial Music |
| Context / Values / Target / Objectives | Our operator is overwhelmed with calls that only needs transferring. We want a message that directly dispatches calls but refuse to be associated with an “administrative” image, and that our customers immediately feel our state of mind. |
| Some keywords | Creativity - Magic - Childhood - Authenticity - Convenience |
| Voice-over: Tone and style | Captivating, mischievous, like Cinderella's fairy godmother! |
| Music: Atmosphere and style | A magical, dynamic and catchy melody reminiscent of childhood but aimed at adults. |
| Technical requirements | 3 mandatory transfer choices with no possibility of no response. |
| Scenario | Guide customers without annoying them. |
| Typology | Enchanting IVR of 25'. |
| Editorial designer / Sonic consultant? | Myriam FOUQUET |
| Sound engineer | Lilian ROTA |
| Voice-over | Julie |
| Music | Cinderella music to immediately imagine a magic wand
11989 BIBBIDI BOBBIDI BOO Soondclub feat. Coco Bans Commercial Music |
| Context / Values / Target / Objectives | We have to manage both in-store customers and phone calls. Sometimes the wait can be a little long. So we have to keep them online, our customers have to understand who we are, emphasize the quantity and variety of our products and also remember that we have monthly promotions without detailing them. We also want to give them the choice, if they don't want to wait, to order on our website. |
| Some keywords | Cheese - Taste - Passion - Astonishment - Sensory experience and Cheese! |
| Voice-over: Tone and style | Young, warm, friendly, inspiring which gives a feeling of gluttony without vulgarity. |
| Music: Atmosphere and style | No preconceived ideas - surprise us! |
| Technical requirements | Loop of approximately 1 minute to wait while the cheesemaker takes the call and reminds you of the opening hours. |
| Scenario | Take advantage of an unavoidable wait to make you want to taste new cheeses. |
| Typology | On-hold message of 55'. |
| Editorial designer / Sonic consultant? | Myriam FOUQUET |
| Sound engineer | Lilian ROTA |
| Voice-over | Julie |
| Music | Song by François Morel who declaims with his characteristic humor different varieties of cheese
12141 Les Fromages François Morel Commercial Music |
| Context / Values / Target / Objectives | We must face medical desertification and a resurgence of low-cost drugstores. Basically we need to develop parapharmacy products while valuing our staff and their commitment to the well-being and health of our patients; the quality and simplicity of our advice. And if we can shake up habits a little, we’re interested! |
| Some keywords | Advice - Well-being - Health - Autumn/Winter - Parapharmacy - Proximity and connection |
| Voice-over: Tone and style | Reassuring, professional with simplicity and humor. |
| Music: Atmosphere and style | We need music that highlights the spirit of the text. |
| Technical requirements | The text must be quite long because our waiting times are sometimes long, but the « message » to be conveyed must be immediately understandable. Message for the fall or even winter season. |
| Scenario | Dialogue between a patient with a cold and her local pharmacist who gives her personalized advice |
| Typology | On-hold message of 55'. |
| Editorial designer / Sonic consultant? | Myriam FOUQUET |
| Sound engineer | Lilian ROTA |
| Voice-over | Rae Emily GEORGE and Brian Arens |
| Music | Fade of 2 pieces of music illustrating the 1st part of the text « sick » then « neat » :
12351 Je Suis Malade (Instrumental) Serge Lama Commercial music 7584 I Got You (I Feel Good) James Brown Commercial music |
