In the field of recording greeting messages for companies, everyone is asking themselves the same question: « Can voices created with AI replace human voices? ». The answer is an emphatic NO! And here is why.
AI vs human voice: a fundamental debate
It would be unreasonable to dismiss the subject simply because it brings out fears of challenging mutations for many business fields. Up to this day, the progress of AI has indeed enabled to create synthetic voices capable of mimicking human voice, but that does not mean that they are equivalent in terms of sound quality, expressiveness, and customization.
Universal mean of communication, the human voice is widely used in companies to deliver important messages to clients, partners, and employees, within all types of communication, including telephone greeting messages. The quality of this voice impacts the audience's perception.
One example is worth all the speeches
Here are two versions of the same text: the first is interpreted by an Artificial Intelligence, and the second by a talented actress. At first glance, the AI's performance might seem impressive. There's no denying the remarkable technological advances that have been made in text-to-speech in recent years. However, a careful listen to the human version will quickly reveal the gulf that separates these two worlds. The warmth, expressiveness and authenticity conveyed by our actress highlight what makes the human voice an irreplaceable communication tool. The voice offers a richness and subtlety that no technology, however advanced, can match. So close your eyes and listen: discover for yourself the vital importance of emotion and the personalisation it brings. In a word, feel.
IVR interpreted by AI
IVR performed by Emily, actress
The human voice is unique and personal.
Each human voice is unique and personal, with its own shades, tones, and emotions. It can express feelings such as joy, sadness, anger, and empathy, which is crucial to a clear and efficient message transmission. On the contrary, voices created with AI often are boring, dull and lack emotion, which tends to make a message impersonal and uninviting.
A model of flexibility and adaptability.
Recording greeting messages for your clients is often subject to adjustments depending on special events, promotions, or news. Human voices are able to easily adapt to changes, give life to a message, and customize it to match the needs of the company. Voices created with AI, still programmed and rigid, cannot adapt to the shades of human language, which can make the message inappropriate and unprofessional.
Emotion, a real asset for your sound identity.
When callers need to be directed and reassured, the human voice is often more convincing than the ones created with AI, thanks to its capacity to convey emotions, feelings, and intentions in a natural way, whereas AI voices are mostly perceived as artificial and unreliable.
The human voice remains the most efficient tool to create a unique sound identity for companies. When a client calls a company, the voice welcoming them can become a key element of communication and sound identity, distinctive and recognizable by a large audience.
Synthetic voice will never be able to replace human voice in this situation, for it will be lacking the richness, subtility and authenticity of the human voice. If your clients wish to stand out from the competition, the recording of their greeting messages must be entrusted to specialized voice-over actors. Voices created with AI simply cannot replace the richness, flexibility, and warmth of these voices. For your clients, investing in messages recorded by professional actors means investing in their brand image and their clients' satisfaction.
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