On hold
message

The on hold message is not just a simple text with music in the background. It is a powerful tool for customer relationship management. While it obviously reassures callers by confirming that their request will be processed, it is also a strategic communication tool. That is where its added value stands!

Indeed, this wait represents an opportunity for informing customers about services or products, promoting the latest offers, and even attracting people with personalized and engaging messages.

With this in mind, Phone Design capitalizes on these waiting times to transform each call into an opportunity to strengthen the company's brand image.

One listen is worth a thousand words. Below you will find some examples of on hold messages recorded by our studio:

Highlight your promotions

Shake your brand image up

Brighten your on hold message for the holidays!

Communicate all your information

Talk about your new products

We'll stop you right there! Stop to the the outdated concept of endless waiting over the same «elevator music». The expectation has evolved considerably since its potential was understood.

Waiting and doing nothing but waiting is over! Wait Marketing has tangibly proven that this moment is crucial for customer relations, and represents multiple opportunities to transform it for the benefit of the company.

One figure raises the stakes of this inevitable moment: 80% of business turnover is earned over the phone. Without music on hold or a message on the telephone reception, nearly 60% of callers placed on hold hang up. Among them, 30% will not call back!

Everyone is put on hold: all it takes is a transfer from a station to another for the caller to hear the message and its atmosphere!

At this key moment, the public is 100% targeted and said to be «captive»: informing them means making their wait profitable.

Telephone waiting is crucial for customer relations. This moment is perceived on average 2.5 times longer than its actual duration, which is why taking special care of it is necessary!

An effective on hold message is more than just a formality. This is a golden opportunity to strengthen your company's brand image. In this regard, here are the different elements that you need to work on.

Choose suitable on hold music

On hold music is not just background music. It sets the general mood of the call. Whether royalty-free or commercial, the music must align to the values of your company and create a unique sound identity. Unsuitable music can very quickly annoying to callers. Worse, it can increase the feeling of waiting. On the contrary, a pleasant melody will significantly improve the customer's perception of waiting. Choose carefully!

Write effective text

The heart of a successful on-hold message lies in its content. This text must be catchy, informative, and embody the identity of the company. A clear, direct message, with one idea per sentence, facilitates understanding.

Although the on hold message can communicate several information to callers, it is generally always associated with a generic formula, such as «please wait a few moments...».

It therefore has multiple purposes. It announces events (trade fairs, open days, new products, etc.), promotes your values and services or provides information on the activity.

Record the message with a professional voice-over

Voice-over is the human element that brings your message to life. Selecting a professional voice that represents your brand image is essential. With a cast of 32 professional actors and the capacity to provide services in 13 main languages (French, English, Spanish, etc.), our Phone Design recording studio ensures that the message transmitted is in perfect harmony with the sound identity of your company.

Communicate about your news and promotions

The on hold message is a real medium. Why not use it to inform your callers of the latest news or your promotions? Use this space as a direct marketing opportunity, sharing information about events, special offers and news.

Update your on hold messages regularly

Far from being set in stone, an on hold message is updated throughout the seasons. It requires regular updates to remain relevant. Whether to reflect seasonal campaigns, relay special events or announce changes in the business, a regular update keeps the caller interested and demonstrates the dynamism of your business.