How to use telephone greeting and voicemail marketing for advertising and marketing?

Waiting time over the phone, a real communication medium

Examples of greeting messages with advertising

Discover some examples of telephone greeting messages created by our recording studio with promotional campaigns.   

What are the benefits of telephone reception for your promotional campaigns?

Waiting on the phone can be frustrating, but it also offers a unique opportunity: to capture the attention of your callers when they are all ears. This is the principle of use of wait marketing, which consists of using waiting times to broadcast advertising messages. Here's why integrating it into your promotional strategy can make all the difference:

• A non-intrusive method: unlike other forms of advertising, a telephone message does not interrupt the recipient's activities. He chooses to listen to it without being disturbed, which promotes better reception of the message
• An economical solution: this medium is much more accessible than other communication channels, and the telephone reception is not yet saturated with advertising, which makes it more effective.
• Better recall: studies show that advertising messages delivered while on hold are better remembered than other forms of traditional marketing.
• Real personalization: you can adapt your messages according to your seasonal campaigns or specific segments of your customer base, to make your communication more relevant and engaging.
• Higher engagement rate: a more personal voicemail message increases the chances that a prospect or customer will call back or start a conversation. This is an advantage over unsolicited emails or calls.

What marketing strategy for your telephone reception?

The different messages that make up your telephone reception (answering machine, on hold, greeting, IVR) are very effective supports for several types of marketing communication:

Promotional messages

Seasonal advertisements

Awareness campaigns

Share this guide