Telephone On-hold Music

With more than 6,000 titles offered in its catalog, Phone Design offers a wide choice from current and classic commercial music to a vast array of royalty-free music.

On-hold music goes way beyond just playing background music while a customer is holding the line: it enriches the overall telephone experience.

This melody first signals to the caller that their call is active and being processed. It also keeps the client committed and avoids the feeling of abandonment or frustration that might arise from silence.

In addition to this practical function, on-hold music is a powerful vector for promoting and personalizing the company's brand image. By selecting tracks that reflect the company's values, mood and identity, businesses have the opportunity to strengthen their sound identity in a subtle but effective way. This sound strategy creates an emotional connection with customers, immersing them in the brand's world from the first moments of the call.

Additionally, on-hold music provides an ideal space to integrate voice announcements and customized messages. These scheduled interactions can provide customers with additional information, such as the latest offers, product information, or personalized welcoming messages.

Selecting telephone on-hold music is a thoughtful process that requires considering several key aspects to optimize the impact on the customer and the company's sound identity.

• Alignment with company values: The chosen music must be in harmony with the atmosphere and identity that the company wishes to convey. For example, a dynamic, modern business might opt for energetic, contemporary tracks, while a traditional business might favor more classic and calming tones.
• Consideration of customer demographics: Music should be selected with the preferences and expectations of the targeted audience in mind. A younger clientele may be more receptive to current musical genres such as pop rock or electro, while an older clientele may appreciate more classical genres or lounge jazz.
• Originality and avoidance of overly popular music: To maintain originality and avoid triviality, avoiding commercial music that is too well-known or overexposed is advisable. These choices can make the phone holding experience generic and unmemorable. Likewise, music that is repetitive or perceived as outdated, such as «elevator music», should be avoided to maintain a fresh and modern image.

Telephone on-hold music comes in several types, each meeting the specific needs of businesses. Here is an overview of the available options:

Commercial music

The commercial music library is a comprehensive collection that includes a range of musical genres, including both the latest trends and timeless classics. Companies have the choice between instrumental or sung compositions, with great flexibility in the selection. These commercial tracks are subject to royalties from music rights collection organizations (SACEM and SCPA in France), and therefore require the payment of royalties for artists, publishers, producers, and performers. However, pieces that have fallen into the public domain are exempt from the royalty after 70 years following the death of the artist.

Royalty-free music

The royalty-free music library also offers a large number of pieces, mainly instrumental but not only. These compositions are free of all royalties. They therefore offer a cost-saving solution. Styles available in this library are diverse, ranging from Pop to Electro, including Jazz, Classical, Soul, Rock, Blues and Variety. This diversity allows companies to choose musical atmospheres adapted to their identity and their needs without financial limitations linked to copyright.

Tailor-made musical creations

Phone Design offers a custom-made music creation service, where businesses can commission original musical compositions. Exclusive operating licenses are available for periods of 1, 3 or 5 years. Phone Design plays the role of artistic director in this process, to guarantee high quality artistic creation that faithfully reflects the image and values of the company.

Phone Design, with its expertise in creating telephone messages, offers complete support to companies wishing to improve their telephone communication. Our vast and eclectic musical library is a major asset, thanks to more than 800 royalty-free titles as well as thousands of commercial musical references. This diversity allows businesses to choose the music best suited to their brand identity, whether it is royalty-free or from the latest copyrighted music trends.

For companies looking for exclusivity, the Music Unique option enables to create an exclusive song for their telephone reception. Respecting your requirements, we compose this original music which will create a unique sound identity!

The sound quality and content of messages are treated with care. Phone Design ensures that the sound quality, music and voice, is always clear and pleasant. The selection of high-quality music and recordings is prioritized to ensure an optimal listening experience.