How to create a Sound Charter for impactful communication?

The 3 steps to creating a sound charter

Creating a sound charter requires a well-defined methodology.

Step 1: Analysis of the brand and its values

Before even thinking about a musical note, you must dive into the heart of your business. What messages do you want to convey? What emotions do you want to arouse?

This first step consists of defining your identity: sector of activity, fundamental values, target audience. It is also about understanding the tastes and expectations of your audience in terms of sound.

This is also accompanied by an analysis of the competitive landscape to identify ways to stand out. This exercise lays the foundations of a sound charter that resembles you and speaks to your audience.

Step 2: Writing the sound charter

This is where everything takes shape. The document is written in close collaboration with experts: composers, sound designers and communication specialists. The guidelines are designed to frame the sound universe you want to create.

You must then define how and where these elements will be used: advertisements, videos, applications or telephone reception, each medium has its own specificities.

The objectives are also clearly expressed: improve the customer experience, strengthen the recognition of your brand or even create an atmosphere unique to your brand.

Step 3: Composition and production

Finally, it’s time to bring the ideas to life. The initial brief is transformed into concrete sound creations: melodies, rhythms, sound effects, or even brand voices.

The compositions are carefully refined, adjusted over time to perfectly match your expectations. Once validated, they are ready to be deployed on all your media.