A fundamental element of a telephone reception, the welcoming message is the one setting the tone from the first second of the call. It shares your voice before you even pick up, and is an opportunity to make a good impression, reassure and inform the caller.
give a professional and dynamic image from the first contact
Business communication does not start with «Hello», but long before that. When your company's phone rings and your customer is listening, the welcoming message is that first voice they hear, that first interaction that confirms they made the right choice. At Phone Design, we know that every call is a chance to strengthen your brand image and start a conversation on a positive note.
What is a welcoming message?
The welcoming message is the first contact, during opening hours, for all audiences of a company: prospects, suppliers, service providers, customers... This message is truly a »sound« version of a reception hall!
It is activated when a call arrives, often even before the first ring, to welcome callers. Providing a professional and warm welcome as well as essential information, sometimes accompanied by music, it is an introduction which prepares the caller for the conversation and guides them before their call is answered or placed on hold.
Clear and concise, this message indicates that we are in the right place and that the call will be answered. A well-made welcoming message will always favorably replace a train of ringtones, but you already know that!
What is the role of the welcoming message?
Its role goes beyond a simple automated welcome message. It is a strategic tool that helps build the company's brand image and establish effective communication from the start of the interaction. It therefore ticks off several objectives:
Strengthening the brand welcome and image: By activating immediately, the welcoming message ensures instant support, which reinforces the perception of an attentive and responsive company. Customizing the message helps reflect the company's values and professionalism, while confirming to callers that they have reached their destination.
Improved information and guidance: The welcoming message plays an informative role by communicating key messages quickly. It can provide information on opening hours, report exceptional closures, or suggest other means of communication. It also directs the caller, guiding them towards the action to follow or the information sought.
Improved call experience: By providing a professional and pleasant sound environment, the welcoming message significantly improves the customer experience. The chosen music strengthens the sound identity of the organization and can in certain cases contribute to making people wait.
Reduced call abandonment: Callers are immediately informed that they will be answered to shortly. Welcoming message decreases the likelihood of them hanging up.
Would you like to know more about welcoming messages?
To be clear, we keep it concise! A good welcoming message quickly captures attention. It usually lasts between 8 and 16 seconds.
It includes text that mentions the name of the company and a patience formula, and that's it. Every word counts to keep the caller's attention and ensure key points are conveyed. It is recorded with professional vocals and is mixed so that the vocals are perfectly intelligible.
This message is recorded with a background music which will in no way hinder the understanding of the text, even if it is a piece with lyrics, let it be said! Our Production team mixes messages with voice in the foreground, always. And music builds the sound identity, and that is important.
What should we talk about in a welcoming message?
The primary purpose is to disseminate generic information such as opening hours, information on exceptional closures, on your services or alternatives for contacting the company for example. However, there are many other options depending on what you want to communicate to your callers.
Examples of welcoming messages
Welcoming messages texts adapt to many sectors and different uses. These announcements can be recorded in English as well as in many other languages (14 languages at Phone Design). Here are some examples of welcoming messages:
The welcoming message: a strategic tool for your business communication
Because it is often the first sound contact between a company and various audiences, it has a strategic position.
The welcoming message sets the tone of the communication and can influence the caller's decision to continue the interaction or turn to the competition. It is automatically activated upon reception of the call, to provide a warm and professional welcome. This avoids silence or impersonal ringtones, reducing the risk of the customer or prospect hanging up.
By choosing a personalized welcoming message rather than standard ringtones, you create a memorable experience from the first contact. It's not just a matter of sound aesthetics, but a thoughtful strategy to capture the caller's attention, communicate relevant information and prepare them for a successful exchange. This transforms a waiting time into a communication opportunity that strengthens your sound identity and makes telephone reception an integral part of your customer service strategy.
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CALLINK
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ATELSYS
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