Why is sound strategy important for your clients?

Sound strategy extends to telephone reception

Centrex, PABX, IP PBX, etc. Your Telecom solutions are a strategic issue for your customers: as the digital revolution is already underway, unified communications greatly contribute to improvinge the distribution of information and collaboration within companies, for a better experience.

Often all-in-one tools to which the services of a Studio specializing in business telephone reception are a natural extension of the customer experience.

It is clear that sound design has gained ground over the past few decades, and boldness and creativity are becoming more common in this exercise, which is good thing!

Developing sensitivity to this tool also means becoming aware that the tools of the Swiss army knife « Marketing » must be combined together more, in a way that benefits the brand. Thinking about sound channel by channel is well and truly over. Sound reflection must today spread out 360°, to be absorbed by the company's identity and thus become a known and recognized facet of it. Through its digital brand content, its points of sale... and its telephony, this sound identity influence conveys values and messages to its target.

Reaching as many people as possible with a sound identity requires no magic potion, but a very personal formula with its share of experimentation. It is good to test, adjust, readjust, to find THE exclusive formula that makes the company stand out with its uniqueness.

Succeeding in converting information into emotion, the tension of being on hold into a moment of memorizing the brand and its values, means having succeeded in restoring to the telephone reception to its full potential for customer loyalty.

How does sound exercise its power?

A lot of studies in sensory marketing have highlighted the indisputable role of our five senses in the way we consume. Supported by studies in neuroscience, this becomes naturally obvious when we know that the brain tries to make sense of each noise or sound that it perceives without us noticing.

Depending on the sound stimulus, our brain immediately triggers different types of neurotransmitters: dopamine,also known as the pleasure hormone, if the sound is pleasant for you, or cortisol, related to stress, if it horrifies you, even if you are not aware of it.

So much for the scientific side. Well beyond this strictly physiological action, sound has a very strong emotional impact, generating feelings as powerful as they are varied. Goosebumps, shivers, sudden melancholy, or tears, you too surefly feel this range of emotions while listening to music.

Finally, the cognitive impact definitely reinforces the power of sound, especially in regard to the communication of brands or companies. Indeed, our brain spontaneously associates a particular piece of music or sound with the memory of a specific context, a particular event, and... a message or a brand. Once you have understood how this works, it becomes interesting to conside tailor-made sound creation as a real option for brand identity.

In the light of these elements, we let you imagine the return on investment of carefully studied telephone reception. The public that contacts a company by telephone is not only 100% targeted, but also « captive ». Transforming this often frustrating moment of waiting on hold into an opportunity is the whole principle of on-hold marketing.

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