What are the benefits of sound marketing?

What are the benefits of sound marketing?

Sound marketing has unique assets to strengthen the bond between the brand and its customers. It thus presents different advantages:

Loyalty

When you enter a store where music creates a pleasant atmosphere, you are more likely to return. Around 70% of consumers say they want to revisit stores that offer them a pleasant sound experience. A well-designed sound environment therefore becomes a major asset for loyalty, because it transforms each visit into a pleasant experience, and invites customers to come back to enjoy this atmosphere.

Improving customer experience

Sound marketing accompanies the customer throughout their journey with the brand, from the first discovery to the final purchase. By offering customers a soothing or dynamic sound ambiance, the brand creates a specific atmosphere, promotes a positive state of mind and a feeling of comfort. This increases customer engagement, who feels more confident and more inclined to explore and buy.

Memorization effect

A musical composition such as a sonic logo can be as recognizable as well as a visual logo. Through sound marketing, a brand can instantly associate a jingle, a melody or even a voice with its identity. This sound memorization effect allows customers to make the connection between original music and a brand, which makes it easier to recall in any situation. It is an effective way to stay anchored in the public's memory.

Differentiation

Standing out is a challenge for every brand. Sound marketing allows for this differentiation through memories and emotions associated with sound. A unique sound identity makes the brand recognizable, even without visuals, and helps establish an original positioning in the minds of customers.

Increased sales

A lot of studies agrees with the effect of music on purchasing behaviors. By choosing immersive music, the brand captures the attention of customers and encourages them to stay longer in store, which therefore influences the average cart. For example, it has been proven that slow tempo music encourages relaxation and invites customers to linger, which leads them to additional purchases.

Positive brand image

As we will see later, sound marketing can also be intended to be part of a brand's sound identity. This sound environment is designed to express the values and universe of the brand or company. The purpose is to project a positive image, generate trust and attachment.

Complementarity with other communication strategies

Sound marketing also has the advantage of being associated with other means of communication. It thus fits perfectly into a global marketing strategy. Music can indeed accompany other media and supports, such as video advertisements, telephone greeting messages or digital supports. This complementarity maximizes the impact of the images and messages to be conveyed.