Digital Marketing

Digital marketing to conquer and retain

To make even more sense regarding its 100% digital DNA, the Studio's Communication Department relies heavily on marketing, essential today for corporate communication. The digital universe has become, just like for you, the daily life of your customers and a real impact on the growth for companies, in all fields.

The canvas is now at the heart of the purchasing process. Therefore, it is necessary for us to develop online levers to ensure visibility and reach our target audience with Studio services. Blog, mailing, shareable content on social networks, our strategy is multi-channel.

There are several types of digital marketing approaches. We chose our strategy considering the saturation of targets by frontal approaches and intrusive advertisements. That's why we chose a less aggressive and more subtle approach. Let us explain everything!

Contant and digital inbound marketing, a perfect duo

Thinking about it led to position ourselves particularly on two levers of Digital Marketing:

• Marketing Content: content, content and content!
  The Studio develops content on your showcase sites, and more specifically on the blog. We work to offer reliable and objective content to expand your customers' “message culture”. This blog, whose ambition is to provide decision support for them, lists information and advice.


• Inbound Marketing: targeted and tailor-made
  Content is great, and it's even better when pushed at the right time and to the right target. To fulfill our expectation of synchronicity, we chose to add up Content to Inbound Marketing: our goal is to attract your customers to the Studio, and not to push the offer towards them as planned by Outbound Marketing.

Inbound Marketing: Why and how?

Inbound Marketing allows you to build a strong relationship with prospects and customers and promotes permanent contact with the target.

To optimize our approach, we have implemented Marketing Automation through pre-built scenarios. Content is «pushed» throughout the customer journey at specific times. We closely study key indicators (KPIs) in order to better monitor and analyze the effectiveness of these scenarios.